06:51
Strategic Marketing Course - Scholarship Announcement
01:36:15
[Edited] Distribution Lessons I Learnt Over a Decade, The Hard Way
07:17
YTD, QTD, MTD, AOP, MAT, Moving Average, Rolling Data, YTDLY, QTDLY & MTDLY
07:25
Share of Voice (SOV) & ESOV (Extra Share of Voice)
08:36
GRP TRP iGRP iTRP - Media Effectiveness Measures
07:12
Reach in Media - What is it & why it is so important
09:51
Strategic Marketing Course - Why you should enrol
19:30
Market Research Brief and Objective Setting
17:56
Market Research Design
15:05
What is Market Research & why is it important?
07:15
What is Relative Market Share & why is it important?
10:54
R-naught (R0) and Net Promoter Score (NPS) – What I learnt from epidemiology during this pandemic
15:14
The lesser-known Stories about Big Brands – Myths, Legends, Truth-Bombs and Stories
13:43
Brand Experience Mistakes to Avoid in Brand Marketing - Especially for Small-business and Startups
08:31
Price Elasticity of Demand
11:00
Pricing - 7 Important Measures
09:26
Merchandizing/ Promotions - 4 Main Types to Know
09:32
8 Sales Measures You Must Know in Product Marketing
10:05
Velocity #2 SPPD and Sales per Million
06:40
Velocity #1 How well is your Product Selling?
11:57
Distribution Measures #3 - Implications on Marketing
08:28
Distribution Measures #2 - AIC & TDP
10:09
Distribution Measures #1 - Numeric Distribution, %ACV & %PCV
08:26
Sell-in, Sell-through and Sell-out
15:29
Estimating Penetration in Real World
10:57
Market Penetration, Brand Penetration and Market Potential
13:18
What is Market Share?
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